All of these things should be clearly stipulated for tags you will be setting up: There are a variety of approaches you can take to naming tags, categories, labels, firing rules, and more. Dead simple to manage multiple custom domains and multiple clients from a single account Consistent branding impression. But links can avoid suspicion and creep in and ruin websites. Sometimes a short URL is useful simply to give someone over a telephone conversation for a one-off access or file download, and no longer needed within a couple of minutes. Additionally, I want to make sure that if I have to exclude my domain as part of a tracking parameter in an external URL, that I don’t accidently exclude that click from being tracked. note: If you have both GA Universal and GA Classic running on the same site, you’ll have to create 2 separate External Link Trackers.
This lets you create short, branded URLs to share on social media. This will bring up: A) All linking root domains that are pointing to your PDF B) The page they are linking from C) The domain authority of their site. Twitter will use this to make your timeline better.
Whatever the case, the answer seems to be using a link shortener. Example for event tracking using the newer API: Previous Next
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