You’d be able to see anytime someone who got your direct mail package in the mail, actually went to your website. Example for event tracking using the newer API:
Under Tracking, click the Google Analytics link tracking box. Many extensions are available from companies you already use for domain registration — such as Hover. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse. If the http protocol isn’t visible in the navigation bar, copy and paste the link and it should appear.
We’ll want to know: Where users are going How often they’re clicking What pages they’re clicking from The anchor text they’re clicking on From the data we can take action by: Pruning unclicked links Create new content in the vein of the highly clicked links Update the current article to provide additional clarity Using GTM for Event Tracking While you can use jQuery to track the click events, we’ll be using Google Tag Manager because the auto-event tracking feature makes it a fairly simple implementation and future tweaks won’t require engineering cycles or production pushes. Not all redirection is treated equally; the redirection instruction sent to a browser can contain in its header the HTTP status 301 (permanent redirect), 302, or 307 (temporary redirect). Typically, data: and javascript: URLs are not supported for security reasons. Some link shorteners end up on domain block lists because of heavy spammer use.
Once you’ve mapped out your plan, then you can start creating tags. If this is the case, we recommend disabling these add-ons.
Error responses If your request does not succeed, the Google URL Shortener API will return an error response. As you shorten your links, Google will display them below with its long URL version, when it was created, its corresponding shortened goo.gl link and how many clicks it has received. Users can create these short links through the web interface at goo.gl, or they can programatically create them through the URL Shortener API. This is for example useful if you want to redirect to your website, and inject UTM tracking data, or if you redirect to another system that can use source data from Adjust. Tinyarro.ws, and qoiob.com use Unicode characters to achieve the shortest URLs possible, since more condensed URLs are possible with a given number of characters compared to those using a standard Latin alphabet.[citation needed] Services may record inbound statistics, which may be viewed publicly by others.[5] Expiry and time-limited services[edit] Many providers of shortened URLs claim that they will "never expire" (there is always the implied small print: so long as we do not decide to discontinue this service—there is no contract to be breached by a free service, regardless of "promises"—and remain in business). TinyURL tries to disable spam-related links from redirecting.[30] ZoneAlarm, however, has warned its users: "TinyURL may be unsafe. If you need short links for different websites, you can manage many domains in your account.