Tag Name: You can name a tag anything you like: “Link Click Listener” seems like a pretty obvious place to start. It's one of the most widely used options out there, and you'll often find it integrated with lots of other services as well as third party apps like TweetDeck and TwitterFeed. When a user clicks on a link that is being listened to, Google Tag Manager fires off a gtm.linkClick event. Once implemented, visit your site and click a few outbound links. Sometimes a short URL is useful simply to give someone over a telephone conversation for a one-off access or file download, and no longer needed within a couple of minutes.
They are also my favorite in the space, because they allow for you to customize your bitlinks to have any ending you choose. The next page will show you a shortened link. 7.
Example for event tracking using the newer API: Previous Next
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