Last clicked The most recent date and time someone clicked a tracked link in your campaign. Some shortening services, such as goo.gl, tinyurl.com, and bit.ly can generate URLs that are human-readable, although the resulting strings are longer than those generated by a length-optimized service. First thing you need to do is install and activate the Google Analytics for WordPress plugin. If you need to change your URL on your social network page, it's easy to do.) Bitly Bitly is at the top of the URL shortening game. Ad-hoc link tracking enables you to track download links, external links, and event and variables data. GET THE FREE EMAIL COURSE Straight to your inbox Get the best email and digital marketing content delivered.
Check out Mozilla’s Developer Network documentation on textContent to understand some of the differences. The customized bit.ly version allows you to use your own domain name for branded short links which can be easily shared on Twitter, Facebook or other social media sites. If you use a third-party for some of your emails, you might use that third-party's name. It's usually a good idea to announce, on any of your social media services you plan to use the shortener on, that you'll be shortening links through a custom domain form now on just so users feel comfortable clicking the links. STEP 3: Simple Tag Testing After you’ve saved your new tag, go ahead and select Preview, and then Debug: Then, open up your website to a page you’d like to test. If you set Use Google Analytics? to “Yes”, then all links will add special utm parameters that will allow you to identify traffic coming from emails in Google Analytics.
Also, remember that many services provide 14 day free trial so you can check if it fits your needs before spending any money. Using campaign tracking, however, you will be able to analyze your email traffic in great detail.
Each tracker represents a group of users that share a common source. Automatically Deactivate Your Links With a Professional account, you can set your links to automatically deactivate after a certain number of clicks.
2Segmenting users dynamically with Campaign Structure Parameters Campaign Structure Parameters are a set of labels that you can add to your URL in order to create new subtrackers. An object ID is an optional attribute that uniquely identifies a file or directory on a volume. But we’re then moving away from on-site Analytics into more dubious territory; Google wouldn’t necessarily want to share that data. Brand the client's links to increase engagement and inspire audience trust. The bad news is that if you’re posting links on Twitter, your link will automatically be shortened using Twitter’s t.co shortener. Scott Hanselman wrote a short but interesting post tracing the amount of redirection that happened on a single shortened link. Clicking on it will show you a list of outgoing URL(s) users clicked on your website. The custom tracking link page enables converting a regular custom tracking link to OneLink™. Reach new audiences by tapping Eventbrite’s 50 million active ticket buyers. If you are looking for a URL shortener that is fully free of ads, Goo.gl can be a great choice. In this article we’ll discover how to add outbound link tracking. Email is the medium of this communication, not the source. TinyURL tries to disable spam-related links from redirecting.[30] ZoneAlarm, however, has warned its users: "TinyURL may be unsafe. See more information about AppsFlyer's Tracking Link Structure and Parameters. Is this part of a broader campaign to talk about a new product? The associated shorthand link and URL are logged in a registry database.