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You can easily manage links and view click statistics. The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard. Set Different Titles for Emails in a Series All emails in an automation series will have the same title in your Google Analytics account unless you set a separate title for each.

They can also be maintained when a link source is moved within a computer. It frees up valuable real estate in social messages. Its popularity influenced the creation of at least 100 similar websites,[9] although most are simply domain alternatives. Many extensions are available from companies you already use for domain registration — such as Hover. This can be overcome by making the service a reverse proxy, or by elaborate schemes involving cookies and buffered POST bodies, but such techniques present security and scaling challenges, and are therefore not used on extranets or Internet-scale services.[original research?] Services[edit] Open source and commercial scripts are also available for redirecting and shortening links, usually written in PHP as a web application or a plugin for one of the popular applications such as Wordpress. Therefore it's important to keep a tack of the links to your website.

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The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general. Examples of this are rickrolling, redirecting to shock sites, or to affiliate websites. This can be added to existing JavaScript files or in a script block as long as it’s loaded somewhere within the HTML body (ideally, just before the closing tag). jQuery (or your alternative) must be loaded first although the Google Analytics tracking code can appear anywhere on the page. /* Track outbound links in Google Analytics */ (function($) { "use strict"; // current page host var baseURI = window.location.host; // click event on body $("body").on("click", function(e) { // abandon if link already aborted or analytics is not available if (e.isDefaultPrevented() || typeof ga !== "function") return; // abandon if no active link or link within domain var link = $(e.target).closest("a"); if (link.length != 1 || baseURI == link[0].host) return; // cancel event and record outbound link e.preventDefault(); var href = link[0].href; ga('send', { 'hitType': 'event', 'eventCategory': 'outbound', 'eventAction': 'link', 'eventLabel': href, 'hitCallback': loadPage }); // redirect after one second if recording takes too long setTimeout(loadPage, 1000); // redirect to outbound page function loadPage() { document.location = href; } }); })(jQuery); // pass another library here if required The event is recorded with the category name ‘outbound’, action name ‘link’ and the value set to the URL of the outbound page. Set your own link expiration dates (great for limited time offers). Undo Undo URL Shortener‏ @URL_Shorteners_ 20 Dec 2012 More Anonymous hackers Twitter count was suspended then reinstated.

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If hosted elsewhere, in the ‘URL to the YOURLS API’ field enter ‘’. See also[edit] [edit] External links[edit] URL redirection and shortening at Curlie (based on DMOZ) Comparison of URL Shortening Services, SearchEngineLand. As an example, their tracking system could have a macro for ad placement that you use to replace "AFF_SUB", and another macro for traffic source that you use to replace "SOURCE".

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Alternate and Custom Domains Do you love our service, but hate our domain name? You just need the Tracking ID that starts with "UA-." If you’ve transferred your property and didn’t set up a new one, you can find your Tracking ID in your Google Analytics Account under Admin > Tracking Info > Tracking Code. If you set Use Google Analytics? to “Yes”, then all links will add special utm parameters that will allow you to identify traffic coming from emails in Google Analytics. Such scripts avoid many issues with shortening services, keep the domain name as part of the shortened link, and can be made private. You are also able to use the same tools such as bookmarklets and third-party apps using their API with your custom domain name. The service imports all of your short URLs and stores them and will also take over your URL shortening domain if you decide to close it, ensuring links posted throughout the Internet continue to work.Use branded short links to build customer trust and increases conversions. Contents Purposes[edit] There are several reasons to use URL shortening. We then redirect the user to the destination URL. Creating the External Link Tracker The last step is to send the link click event, along with the anchor text and URL, to Google Universal Analytics. Before You Start Click tracking is enabled in all MailChimp campaigns by default, and is required in all free accounts and new paid accounts. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).