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These days we use Google Tag Manager as a middleman. The benefit to Buffer is being able to keep your feed populated even when you’re too busy to post. buff.ly/0a0b0c0 Hootsuite: For the professional user, there’s Hootsuite. There are security implications, and obsolete short URLs remain in existence and may be circulated long after they cease to point to a relevant or even extant destination. Example: Nissan uses nssn.co Use initials: This tip works for personal or organization URL shorteners. Notice we added our own custom tracking text to the parameter so we could tell this link was the “Services Brochure”. Dead simple to manage multiple custom domains and multiple clients from a single account Consistent branding impression.

HootSuite ow.ly statistics shows different clicks on links shared through the management system. The best analytics URL Shorteners and Analytics: Which Ones Deliver Results?

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When you check the box to enable tracking, we'll show the campaign title as it will appear in your Google Analytics account after the campaign is sent. Whenever you post a link for a piece of content you are pushing out through Buffer it will create a shorter link that you are able to track and manage. An example Turn this URL: X0DER&pf_rd_s=center-10&pf_rd_r=11EYKTN682A79T370AM3&pf_rd_t=201&pf_rd_p=1270985982&pf_rd_i=B002Y27P3M into this TinyURL: Which one would you rather cut and paste into your browser?

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In all, it's simple, very configurable, and quick.Own Your Short Links on Twitter bit.ly offers URL shortening and link tracking services. Keys can be generated in base 36, assuming 26 letters and 10 numbers. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).