Starting October 12, 2010, users could automatically generate QR codes that, when scanned with a mobile QR code reader, automatically directed users to shortened links.[9] This was later removed.[10] On May 29, 2012, Bitly announced "Bitmarks", a new search feature, with enhanced public profiles and an iPhone app.[11] Alternative domains[edit] .ly is the country code top-level domain (ccTLD) for Libya. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).