Another reference to URL shortening was in 2001.[8] The first notable URL shortening service, TinyURL, was launched in 2002. We recommend having a domain name dedicated to your shortener, though. Link Tracker Keeping track of the links to a website can be quite a tedious task especially if you decide to check every link to your site. You may also right-click any highlighted section and choose Paste from the drop-down menu. You’d be able to see anytime someone who got your direct mail package in the mail, actually went to your website.
Then, use the tracking link in your ads and promotions. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).